Cost To Develop iPhone App? You need to think more about the cost to not develop one. There are seven reasons why you need to consider having an app for your small to medium business. After you have read these seven core reasons, you will want to get an app.
We build apps that you can manage starting as low as €997.
Reason One: Visibility
The number one reason is when someone installs a mobile app on their phone, the business is visible to these customers at all times. There are probably only a few applications which make up the bulk of this total usage. It doesn’t change the fact that a user has to scroll through their phone to find apps that they want to use. They are still going to be scrolling past your company’s app icon. Whether they open that app or not is irrelevant, your logo and branding is always within their eye shot and subconsciously they’re aware of that.
Reason Two: Direct Marketing
It’s a direct form of marketing with the user. With an app, you can have different options from general info about your business prices, booking forms, loyalty cards and coupons. If you run a blog, you can publish your latest blogs onto your app. One of the main benefits of all is that you can contact your customers directly on their mobile phone with special promotions that you’re running or coupons or a new loyalty card.
With push notifications it just gives you a direct form of contact that can be used as a reminder to your customers’ minds about the products and services that your business offers.
Reason Three: Extra Value
It helps to provide extra value to your customers. There are businesses these days that have loyalty cards that mail out coupons in the post to people’s doors. It’s effective but how many of the cardboard loyalty cards do you lose? I sometimes just forget about them. I forget to bring the coupons to the shop. (I don’t forget to bring my phone with me) With an app you can make this digital by having the loyalty card within the app or have the coupons within the app. And by taking advantage of the power of push notifications you can send a message to let people know this.
You can send push notification messages to users of your app if they enter a radius of your store or shop that will send them out a coupon, and they’ll get 20% off. This is powerful because you are marketing to people based on their location. If they are near your shop, and thinking about going to another shop, they could buy from yours instead. If they get a coupon on their phone, it makes it very easy to decide where to go.
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There are seven reasons why you need to consider having an app for your small to medium business. After you have read these seven core reasons, you will want to get an app.
We build apps that you can manage starting as low as €997.
Reason Four: Brand Awareness
An app will help you build brand awareness with your customers. If you look at your branding concept, you can make your app reflect your brand. Use your company logo, use your company colours and create an app where customers get value from having your app on their phone.
There are many sectors and businesses that you can build an app for. An example is a hair salon. Take photos of your haircuts and post it onto the app. Users want to go onto that app and see ideas for their next haircut. It validates that your hair salon is able to do the job.
You have some recognition too and you can get customers using your app and looking at information in your app, so that they are going to be open to coming back for more business. It builds up a level of trust with your customers.
Reason Five: Improve engagement
Apps can help improve customer engagement, no matter what you’re selling. Whether you are selling floors, chiropractice, coffee, lunch deals at restaurants or specials at the swimming pool. If users have a way to get the end result without having to call you, then it will improve your business. For example, your customer wants to make a booking for lunch or they want to make a booking for a doctors appointment. They can open up the app, add their booking, select the date & time and can make that appointment, without having to phone you. You want that kind of level of engagement.
If you have some new products, you can add them to the catalog in your app. Customers open your app, look at the catalog and make an appointment to come in. Imagine you have a real estate app and people are looking for properties. Or you have an auto car dealership or you sell parts for cycling. It all just creates more engagement with your customers.
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Reason Six: Stand Above Your Competition
With an app, you will stand above your competition. In the past, offline businesses took a lot longer to get online than they could have – look at how Done Deal took over what used to be Buy & Sell’s market. The ones who got online first got a big jump ahead of the competition. Mobile apps are exactly the same. People who run offline business and have done so for a long time know that they need a website. Nearly all offline businesses have a website by now.
But mobile apps are almost the same concept. Not only do businesses need a website now, they also need an app or apps. It gives you lots of channels to communicate with your customer.
Reason Seven: Loyalty promotion
You can create loyalty with your customer. If you think about how much advertising people see these days, on TV, on bill boards, on bus shelters, on Facebook, when they search Google, on websites banner ads, coupons through the door, emails…
There is so much competition these days.
If your customers have your app on their phone, you won’t need to compete with everyone. You have a nice bit of advertising & loyalty space in their pocket and you can communicate with them directly. So if you are having an offer, you can just send a push notification and it will alert your users to your offer. There is nobody competing with you.
Now you have looked at: Cost To Develop iPhone App: Maybe you need to be thinking about the cost to not develop an app.