eCommerce Wexford

eCommerce Wexford, Advertising Management

eCommerce Wexford: Why speak to us?

Do you want an easy-to-use platform for selling products on a website? Do you want to advertise those products for sale using online channels such as facebook and adwords? Do you want to measure and improve the effectiveness of your ad spend so you can grow your profits? Do you want to know how to target your ideal audience on facebook or google? Do you want to re-target people who have been on your website so that ads for your website (or even ads for the product they looked at) follow them around? Do you want to be able to manage your eCommerce website easily so that you can focus on other parts of your business?

eCommerce Wexford: What we do differently?

We focus on one metric – your profits. You don’t want to be overwhelmed with technobabble while you are leaking money on ineffective ad-spend and an insecure ecommerce website. We provide cutting-edge ecommerce solutions for businesses in Wexford and beyond. We only provide you with the safest and strongest platforms to use for setting up shop. We don’t use free ecommerce software. 

We will report to you in a way that you can understand. Our simple marketing strategy will include advertising, email engagement, social traffic and re-targeting. We will set up some easy to understand metrics and reporting so that you can understand where you are winning and where you are losing. 

eCommerce Wexford: How will it feel?

You will be finally able to relax knowing that you have a scalable secure solution, capable of holding many thousands of products with ease. You will be omnipresent for your potential customers on social media channels, search results, and email, especially after they visit your website. You will be able to leave the management of the website and the advertising to us while you manage your orders and inventory. Then at weekly or monthly review sessions, we can agree on strategy changes for your profitable ecommerce business.

eCommerce Wexford: How can you get started?

Simply fill out the form below or call Steve on 0834163872. Depending on your project spec, you may qualify for free design and build of the actual site. Sound too good to be true? Not really, we can make money by charging you to reduce the cost of your ad spend while still increasing your traffic. Inspired? Wanna chat? Call us between 12pm and 6pm. Oh yeah and we’re based in Wexford so if you’re anywhere near there, we might just treat you to a coffee!

See an example of an ecommerce shop we built with over 50,000 products that is now a national leader.

Search Engine Optimisation For Website

Search Engine Optimisation For Website | Webmarket.ie

Search Engine Optimisation For Website

 

Search Engine Optimisation For Website: 20 essential things you need to optimize your website

Today I will look at some basic concepts you need to know for search engine optimisation, something that  everyone in your business should be aware of, or preferably have some good understanding of.

What is Search Engine Optimisation?

Simple: SEO covers all methods you can use to improve the visibility of your website and the content on search engine results pages, or “SERPs”.

These range from technical things you can do inside your website (on-page SEO) to all the stuff you can do outside your website (off-page SEO) things like link-building and  social media marketing etc…

In this blog, when I mention visibility, I mean where on  SERP your website will appear for search phrases in ‘organic’ search results. So, by organic, I mean those that appear search result without ad spend. 

Search Engine Optimisation For Website

Paying to show up in search results is also effective but not what we are dealing with here. 

Why might you want Search Engine Optimisation?

If you have good site architecture and clear navigation, this will help the search engines know how to index your site. Perhaps more importantly, it will also give visitors to your site a more enjoyable experience while using your site and make them want to return. The mighty Google also values user experience more and more.

If you ever get to see your traffic stats, you will see that a large portion of it will come from organic search and I suppose that in itself is reason enough to want to improve your SEO.

In 2015, some data analysis was completed that found that 90% of organic traffic comes from Google originally . This points towards strong SEO on Google being your number 1 priority. Is this conclusion correct.

Accorgding to some prominent studies, the top 5 results usually get upwards of 60% of clicks where the next 5 only get ~3%

Search Engine Optimisation For Website

So how’s that for pointing out the cost of not having SEO – you need to be in the top 5.

There are a good few tips here and we’ve split them into two main sections. These will get you rolling up the ranks into the elusive top 5.

First section is about what the search engines want to see?

Number 1: Relevance

The search engine’s instrinsic value to a customer depends on how relevant the result is to their customer. So, your pages need to be relevant to a query – these can vary from simple queries to more complicated. 

Search Engine Optimisation For Website

So in essence, if you want to be showing up in search results, your page needs to be relevant to the user search query. You can take into account: location, price information, related topics etc… that will help the algorithm artificially understand if your page is relevant

Number 2: Is your content quality or not?

Are you writing useful content designed for your target consumers on a regular basis? Are you basing your writing on the user experience or is it all purely designed to show on the search engine> You need to be improving the length and quality of your content in general..

Overall, don’t be stuffing your blog full of keywords and ignoring how your users will experience the blog.

Number 3: Experience of the user

OK , so there is more to be said for having clear navigation structures within your website than you realise. Allowing your users to easily navigate around the different interesting elements in their site will give a much better user experience.

Number 4: Page load speeds

There is a ton of benefits included with improving your site speed. Do you think anyone wants to wait 10 seconds for a page to load? Similarly, search engines will reward sites that have fast load speed with higher position in the ranks, because it improves the enjoyment of the experience… There is also a new feature called AMP (Accelerated Mobile Pages) which allows pages to be stored in google’s cache so they load almost instantly on mobile devices

Number 5: Does your site load on different devices?

This used to require separate styling for each different device and i remember building 5 different version of one website for 5 different types of device. Luckily now, there is responsive design which not only is google’s preferred format, but allows you to build one design and have that “respond” to different devices.

Number 6: Links to other pages in your site.

One of the points we mentioned earlier was that having clear navigation improves the user experience. Another way to improve this and gain more trust signals from Google is to increase the amount of internal linking within your site. So for example, linking from one of your blogs to another when you think another blog can explain a topic in more depth. 

There are some distinct advantages to having internal links:

It gives your consumers more options. It can also help to improve your bounce rates as it prevents people from leaving after visiting just one page!
So, search engines are getting better at recognising semantically-related phrases – (phrases which sort of mean the same thing) so you can create various links off your page and to your page using anchor text which is semantically related – this will help the algorithms know more securely that your page is related to the main keyword.

Number 7: Domain or page authority

If you can get links from authority websites, you will have more value in the yes of the search engines. Authority website are generally websites that have a lot of traffic, are trusted institutions and have the respect of the search engine companies, for example national newspapers, educational institutes, government bodies etc…

This topic has been debated much recently and whether it is still as relevant as it used to be. Just to think, the original search engine algorithms simple counted how many links you had – how easy it was.

Number 8: Use meta data – titles and descriptions

Meta data boils down to mainly three things on your page: meta title, meta description and meta keywords. Most website CMS programs have an option or plugins where you can include you meta data. It’s simple – the title is what shows up in the clickable link of the search results. The description is the short blurb that shows directly under that in the search results. You need to create phrases there that will encourage users to click. 

Number 9: The Schema.org project markup

A few years ago, search engines got together and created a markup that allows you to include various rich snippets in your page data – the schema.org project. You can find plugins and guides on how to include schema data in your website and it can help your search results stand out and get attention.

Number 10: Tag those images

Google and friends cannot quickly and easily understand all the code that is used to create your image – so there is a very simple and quick way to help them understand – tag your images with relevant keywords – this is the alt-tag – stands for alternative text tag. 

Search Engine Optimisation For Website

Number 11: Design your content for the long haul

Rather than creating flash in the pan content that maybe is relevant for some passing fad, create something that will last the test of time. Search engines can keep showing your content for years in high ranking positions if it has true value. 

Number 12: Subdomains or categories

Apparently using subdomains, e.g. xyz.domain.com rather than using an internal category such as domain.com/xyz can actually hurt your search results, so if you are going to build tons of domains to try to expand your content and reach, do this using categories rather than subdomains. 

Number 13: Size of your headlines and relevance of permalinks

Article headlines are best if only a few words around 60 characters in total length. In relation to permalinks, (this is how the url ends up appearing – in this case https://www.webmarket.ie/search-engine-optimisation-website/), google even recommends using a few (3-4) keywords putting the most relevant ones first. 

Number 14: Do you switch off your comments

Turning off comments is a big mistake. As your blog expands it’s reach, you want to grow a thriving community of commenters helping your blog to reach more and stay relevant. Just be careful you don’t approve spammy or irrelevant comments where people are just simple looking for link juice.

Number 15: Optimising for “local”

One of the simple things you can be aware of is that Google and the others are paying more and more attention to the location of search results. So, if people are looking for web developers and searching in Wexford, the search results will usually show a bunch of google businesses at the top located somewhere nearby. Get on “Google My Business” and create a relevant profile for your business.

Number 16: Get visible on social media

There are of course many social networks out there where you can easily boost your visibility by growing an audience and providing relevant content on a regular basis. This is a quick way of getting organic or paid traffic to targeted or interested audience. 

Number 17: Watch out, don’t stuff your page with keywords. 

It used to be the case that you could just shove the same keywords in 20 times to your article and it might even show up in the number one spot because nobody else was optimising for that phrase. Of course, this ain’t the case no more and nowadays, it is best practive to keep the incidence of your target keyword under something like 5%.

Number 18: Paying for links or getting them from exchanges

There are service out there where you can get thousands of links on demand for a price or one big link farm where you share their link, they’ll share yours. Don’t bother – these sites are often getting slammed and you could run the risk of having your entire website de-indexed. Is that worth it? 

Number 19: Get rid of overbearing ad settings on your site

More and more websites have ridiculous amounts of ads, which not only seems intrusive, but actually makes the experience less enjoyable. I used to continually check out the posts from mashable on my mobile facebook feed, until they started having these tricks, which actually force you to click on their ads by mistake. Do i want that? No – I have unsubscribed to their feed as a consequence.

Number 20: Plagiarism

Watch out for duplicate content. It’s not allowed. Google seriously frown upon copying content directly from other sites so if you are going to do that, you could find yourself de-listed and worse than that, you could end up in a lawsuit. Write your own content – set a schedule, do it regularly – in the long run, it will pay off.

That’s it for my twenty tips. Thanks for reading. You want any help or have any feedback leave me a comment. Or of course, drop me (Steve) an email on info@webmarket.ie – feel free to share too!

 

Developing An Online Course

Developing An Online Course | Webmarket.ie

Developing An Online Course

 

The market for online courses is huge and growing all the time. Apparently, the market was worth about $57 billion in 2014 and has been growing since. Some estimates say that online courses have been worth as much as $200 billion in 2016.

In this post I am going to share 7 essential points about online courses…

 

Point 1: If The Course You Want To Develop Already Exists (by someone else), That Is Good

This sounds like it doesn’t make sense – why create a course that someone already made?

It’s fairly simple – if nobody has done that course before, it’s probably because there is no customers for that course.

Obviously, brand new technologies are excluded from this. So maybe you think, “People won’t need the course I’m going to sell,” , when in fact the internet is so big that if people need something, there is almost always someone else selling it. It’s one of the laws of the market – demand creates supply. 

We might even go so far as to say that if you are developing a course for something that nobody else is selling, just find something else.

 

At the same time, there are strategies you can employ to figure out which courses to sell and I can provide you with details for that later. But  for the moment, it is enough to understand that having competition is a GREAT thing. It lets you know there is a market. 

 

Developing An Online Course

Point 2: The first online course you develop won’t be great but that’s fine…

When you first develop an online course, you will probably look at other course providers and think – “OMG – I could never do something as professional as that”

But there is a flaw in this logic:

You maybe are comparing yourself  where you are now to where some big shots are right now.

As an example, look at these screenshots. They are from the first online course that we launched in 2015, where we didn’t know much about video editing, had no money to spend on software and were just really trying things out.

They seem awful right? But the crazy thing is, the course that this video is from generated nearly €50,000 revenue. Not bad right? Am i glad we went ahead anyway? Sure i am.

(It’s the same thing for you. The course development stuff we use now costs €000’s of euro but at the beginning, we just used the cheapest options available to us).

 

You are probably thinking – “I couldn’t possibly release something that wasn’t ultra-perfect and stylish according to my brand etc…” However, if you are going to pontificate forever on the style of your presentation, you will probably never get around to launching an online course. Start with a whiteboard and a marker – that’s all you need – how many of those videos have you seen?

 

Just think about it. People will buy into your course if you can provide them with the information they need. Sure it might be more enjoyable to have really fancy graphics, background music, captions and other cool video things, but at the end of the day, they will be fine with the main valuable content. 

Point 3: It’s easy to find the right topic for an online course.

OK – so the way to figure out what course you can make is to do it in reverse. Usually people buy courses online because it solves a problem they have.

They might be trying to find a system for training, they are maybe looking for guidance on advertising, they might be trying to develop a new skill.

Overall, they have a problem that needs solving and they are searching the internet looking for a solution to that problem.

So, by starting with the problem and working backwards, you can create one solution after another and turn them into online courses. 

Maybe you think this sounds too simple? I guarantee it’s not. It doesn’t mean you are going to sell any courses, but you have certainly validated the course. You will need to figure out your marketing before you can sell. 

developing-an-online-course

Point 4: You truly do not need to worry about being “enough of an expert”

There is a story of a guy who helps people use an online tool called Scrivener. He earns $20,000 to $30,000 per month for the pleasure.

This is simply showing people how to use an app – getting paid $1000 per day for that? Sounds like a good deal. 

When he created his course, he was just often using the tool casually, had never written a book using it etc…

 

But, he bought books on how to use it and every time he figured out a new little bit of info, he recorded a quick 3-5 minute video tutorial and gradually they added up.

So he basically: mastered one feature, made a video, mastered another, then made a video etc… until he had a full course. 

Now he is a massively successful course provider. 

 

It just proves to you one simple thing. If you can learn something and honestly convert that learning into a course, then you can help other people learn the same thing. You don’t have to be an expert to begin with. You don’t have to be the guy who developed it in the first place. Just learn, and teach. Simples!

Point 5: People will buy a course – even if the same info is available for free

People “can” find the content you provide in your course. They can find it for free. But, they still have to find it. They still have to organise it. They still have to learn it.

They also need to cut through all the BS – there’s an awful lot of rubbish floating around web, some is outdated, some is just plain wrong. 

So this is massively time-consuming and unless you have a trusted source of free info, you can waste plenty of time searching for the info you need. Am i right?

 

The alternative is: they find an expert, someone who has curated the info, put it together in a useful and concise way that is easy to follow and offered it for sale. They buy that, learn directly from the expert, save time and much more.

So there you have it, save on time, insecurity and more: buy an online course. 

Developing An Online Course

Point 6: Create a small online course

When people create an online course, they think they need to create a huge course with all their knowledge…

…it’s the wrong approach.

It’s a complete waste of time and energy, and even more so if you’re only starting out.

Our first course was about 5 videos and a worksheet. And these were not pretty.

But, it got us off to a flying start.

We focused on the value we were providing rather than the scope and quality of the production.

Even better than that, you can create a smaller mini-course that you give away for free and use that to grow your list. Then you’ll have people to contact about your full course.

Point 7: If you have an idea for an online course, contact us

We’ve a lot of experience delivering online courses and have helped deliver hundreds of online courses to thousands of customers over the past year. It’s been a serious learning curve and I must admit I am lucky to have had a few of these tips drilled into me at an early stage. So we launched without perfection.

How To Put Ads On Facebook

How To Put Ads On Facebook | Webmarket.ie

How To Put Ads On Facebook: A Beginner’s Guide

How To Put Ads On Facebook – A beginners guide from Webmarket.ie: If you are a social media manager, you need to understand how to use Facebook Ads for your marketing. Facebook Ads can help your business to reach out socially without being too expensive.
In this blog, I’ll show you what you need to know about Facebook advertising —from the set-up of a campaign to monitoring your results.

Facebook advertising – what is it?

Facebook ads allow you as a businesses to promote advertisements or content to a specific audience, and the costs depend on the different reach and engagement your ad gets. You can choose your Facebook ads to appear in the News Feed or right column of your target audience’s Facebook account.

Facebook advertising - what is it?

If you advertise on Facebook, you will begin to understand more about your current and potential customers. You can collect data through Facebook ads that will allow you to improve your targeting, so that you can improve the efficiency of your advertising.

Best Practices For Facebook Advertising (3 tips)

Always try to remember these three Facebook advertising tips:

  • Try to figure out your objectives before you get started.

You need to know the purpose of your Facebook Ad before you decide how much you will spend. Typically you will be trying to improve your brand awareness, conversions, video views, or something else. The actions made by your audience on the Facebook ad will cost a certain amount of money, so try to figure out your objectives before spending all your money!

  • Narrow the targeting of your audience.

There is so much data on facebook – this is key. Figure out your audience targeting to help your ad to show in places where this audience are. It’s just a pure waste of money to be targeting the wrong types of people for your ads.

  • Change up your ads on a regular basis.

If you want to avoid your target market getting bored of the same ads, then change up your ads images and headlines on a regular basis. There is a well known concept called “Ad fatigue” where people have seen your ad too much, they get bored and don’t engage any more. The way Facebook works is that the lower your clickthrough rate, the higher your cost per click – in essence they reward you for providing popular content. This will affect all aspects of your advertising campaign so watch out!

7 Steps: How To Put Ads On Facebook

These seven steps will help you to solidify your objective, do some audience targeting, create an approriate budget, and put your ad on facebook!

Step 1: Make your Facebook business page

When you make a Facebook Page, you must select the category of the Page. This is important because an appropriate category will describe the nature of your business and help people find you. Your category is displayed in your Facebook Page so that makes it one of the first things a user will see when they come and see you on Facebook.

  1. Visit facebook.com/pages/create
  2. Choose a category
  3. Click on the Get Started section and follow along 
Facebook advertising - what is involved

Remember these things when you create your Facebook Page:

  • Fill out all your details in the page info
  • Get a nice profile and cover photo done up with correct sizes
  • Develop some strategy for updates

Step 2: How to set goals for Facebook ads

You need a strategy for Facebook Ads and one way to do this is to set S M A R T  goals—specific, measurable, actionable, relevant, and time-keyed. S M A R T  goals will help you get better return on spend.
Let’s imagine you are hosting a conference. The goal of your ads could be: to get 100 registrants in one month. Now you have a goal for your Facebook Ads and this can help you pick the best types of ads.

Step 3: Facebook Campaign Objectives

After you make a Facebook Page and set your goals for advertising, go to Facebook Ads manager and choose an objective.

facebook advertising objective

So let’s say your goal is to get signups for a conference, the objective to choose is “Raise attendance at your event.” -obvious right? Or let’s imagine you want people to go to your blog, choose the objective, “Send people to your website.”

Step 4: Targeting the right audience and spending the right amount

facebook audience targeting

There’s really 3 parts to this bit:

Customize your audience

This step is very important in configuring your Facebook ads. Target your ads based on all of these things: location,  gender, age, interests, language, and behavior.
There are other options for customization, e.g. you can create a custom audience of people who already know your business, or remove the same audience so you only reach new people on Facebook. Custom audiences are created through website traffic (using a pixel) or a customer list (upload emails).

What is your budget?

Now that you have chosen a target audience, you can think about ad budget. This ad budget is going to be the maximum amount to spend. You can choose a daily budget, or a lifetime budget, where each one corresponds to the max amount per day or for entire duration of the campaign.

facebook budget
What objective have you?

Clicks or impressions is the first choice. This will affect who your ad will be shown to and how you pay. Let’s take an example: you are optimizing for “Page like” objective, and you are being charged when your ad is shown to people who will be likely to like your Page.
After you have made a bid for objective, you need to pick when you want your ad to show. You can do this in the section “ad scheduling”. Choosing lifetime budget gives you the options of the different hours and days you want your ad to show.

If you set up a schedule, you can spend your budget in a clever way so that you only show your ads when your audience is likely to be online. E.g. If it’s the weekend and you think you will get a lot of wasteful clicks where people are browsing without much intent, you might want to schedule your ads not to show.

Step 5: Design the appearance of your ad

Some people think that the ad-creation is the enjoyable part of Facebook advertising. You can choose images, headlines, text, and where you want your ad placed in Facebook. There are multiple image options available and your headline text is limited to about 20 characters.

Facebook advertising - what is involved - ireland

Try to remember that your text-copy needs to be interesting so that people will want to click. We are talking here about the headline combined with the text on the ad. About 90 characters long doesn’t give you that much scope so choose carefully.

Finally choose where you want your facebook ad to be placed. You will need to choose where it displays, there are a few options: News Feed, mobile News Feed, right column, audience network.

Facebook advertising - what is it?

Step 6: Order Your Ads

After you’ve finished designing your ads, you can click the button “Place Order”, at the bottom right-hand corner. You will get an email from Facebook after the ad is reviewed and approved.

Facebook advertising - what is involved

Step 7: Do some reporting on your facebook ads

OK, so you have created some Facebook Ads. Now you will want to do some reporting on how well these ads are working for you.
You can easily make a report by following these simple steps.

  1. Inside Ads Manager, just click Reports . Automatically, you will see data from a default report called “General Metrics” for your advertising campaigns.
  2. Swap around and customise the reporting metrics that you can see in the report. You can then click on the Export button export your info.

 

Cost To Develop iPhone App

cost to develop iphone app

Cost To Develop iPhone App? You need to think more about the cost to not develop one. There are seven reasons why you need to consider having an app for your small to medium business.  After you have read these seven core reasons, you will want to get an app.

We build apps that you can manage starting as low as €997.

Reason One: Visibility

The number one reason is when someone installs a mobile app on their phone, the business is visible to these customers at all times.  There are probably only a few applications which make up the bulk of this total usage.  It doesn’t change the fact that a user has to scroll through their phone to find apps that they want to use.  They are still going to be scrolling past your company’s app icon.  Whether they open that app or not is irrelevant, your logo and branding is always within their eye shot and subconsciously they’re aware of that. 

Reason Two: Direct Marketing

It’s a direct form of marketing with the user.  With an app, you can have different options from general info about your business prices, booking forms, loyalty cards and coupons.  If you run a blog, you can publish your latest blogs onto your app. One of the main benefits of all is that you can contact your customers directly on their mobile phone with special promotions that you’re running or coupons or a new loyalty card. 

With push notifications it just gives you a direct form of contact that can be used as a reminder to your customers’ minds about the products and services that your business offers. 

Reason Three: Extra Value

It helps to provide extra value to your customers.  There are businesses these days that have loyalty cards that mail out coupons in the post to people’s doors.  It’s effective but how many of the cardboard loyalty cards do you lose?  I sometimes just forget about them.  I forget to bring the coupons to the shop.  (I don’t forget to bring my phone with me) With an app you can make this digital by having the loyalty card within the app or have the coupons within the app.  And by taking advantage of the power of push notifications you can send a message to let people know this. 

You can send push notification messages to users of your app if they enter a radius of your store or shop that will send them out a coupon, and they’ll get 20% off. This is powerful because you are marketing to people based on their location.  If they are near your shop, and thinking about going to another shop, they could buy from yours instead.  If they get a coupon on their phone, it makes it very easy to decide where to go.

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There are seven reasons why you need to consider having an app for your small to medium business.  After you have read these seven core reasons, you will want to get an app.

We build apps that you can manage starting as low as €997.

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Reason Four: Brand Awareness

An app will help you build brand awareness with your customers.  If you look at your branding concept, you can make your app reflect your brand.  Use your company logo, use your company colours and create an app where customers get value from having your app on their phone.

There are many sectors and businesses that you can build an app for.  An example is a hair salon.  Take photos of your haircuts and post it onto the app.  Users want to go onto that app and see ideas for their next haircut.  It validates that your hair salon is able to do the job.

You have some recognition too and you can get customers using your app and looking at information in your app, so that they are going to be open to coming back for more business. It builds up a level of trust with your customers. 

Reason Five: Improve engagement

Apps can help improve customer engagement, no matter what you’re selling.  Whether you are selling floors, chiropractice, coffee, lunch deals at restaurants or specials at the swimming pool.  If users have a way to get the end result without having to call you, then it will improve your business.  For example, your customer wants to make a booking for lunch or they want to make a booking for a doctors appointment.  They can open up the app, add their booking, select the date & time and can make that appointment, without having to phone you.  You want that kind of level of engagement. 

If you have some new products, you can add them to the catalog in your app.  Customers open your app, look at the catalog and make an appointment to come in.  Imagine you have a real estate app and people are looking for properties.  Or you have an auto car dealership or you sell parts for cycling.  It all just creates more engagement with your customers. 

Cost To Develop iPhone App

Reason Six: Stand Above Your Competition

With an app, you will stand above your competition.  In the past, offline businesses took a lot longer to get online than they could have – look at how Done Deal took over what used to be Buy & Sell’s market.  The ones who got online first got a big jump ahead of the competition.  Mobile apps are exactly the same.  People who run offline business and have done so for a long time know that they need a website.  Nearly all offline businesses have a website by now.

But mobile apps are almost the same concept.  Not only do businesses need a website now, they also need an app or apps.  It gives you lots of channels to communicate with your customer. 

Reason Seven: Loyalty promotion

You can create loyalty with your customer.  If you think about how much advertising people see these days, on TV, on bill boards, on bus shelters, on Facebook, when they search Google, on websites banner ads, coupons through the door, emails…

There is so much competition these days. 

If your customers have your app on their phone, you won’t need to compete with everyone.  You have a nice bit of advertising & loyalty space in their pocket and you can communicate with them directly.  So if you are having an offer, you can just send a push notification and it will alert your users to your offer.  There is nobody competing with you.

Now you have looked at: Cost To Develop iPhone App: Maybe you need to be thinking about the cost to not develop an app. 

In Depth Optimisation – 2 Pages per hour

We use 20 different target locations to embed keywords in your web pages

– we will optimise 2 keywords per page

– we use careful techniques to avoid over-optimising

– proven system of allowing search engines to know exactly what your site is about

Full Graphic Design Service – €POA

Have your website designed completely by graphics prior to build

– mood boards

– revision based consultancy service

– we get an idea of what you are looking for

– we provide mood boards with varying styles / colours / images

– these become refined through consultation with you

– finally we have a design of your homepage and / or inside pages

– website is built exactly according to these standards

Content Writing – €POA

If you have trouble writing blogs and keeping your content fresh, we can help.

– keyword focused blog articles to help optimise your website

– bundles of articles (block of 10 / 25 / 50 / 100) available

Upgrade Your Old Website to A Modern Style – €POA

We can take all the content of your old website and transform it

– Responsive technology (suitable for dektop / mobile / tablet)

– Upgrade your style

– Specialists with Joomla

– Specialists with WordPress

– Addon eCommerce if needed

Overall Marketing Strategy – €POA

We can design for you an overall internet marketing strategy that will combine everything we know about marketing your business on the internet.

This will include how to approach social networks like facebook / twitter / linkedin, how to keep your blog updated most effectively, how to advertise online and a guide on the value for money you and your particular business are likely to get from advertising.

Mainly we will address what your overall strategy needs to be, what works in terms of driving potential customers to your website, what works in terms of capturing the customers details or engagement and what works in terms of monitoring the effectiveness of your strategy.