Nick opened this business with long-time friend and colleague Simon Gilbert, a fellow diamond industry veteran with over 30 years’ experience, exclusively within the industry.
Alius Ltd is a diamond industry consulting company set up in London in 2010, that delivers bespoke professional services exclusively to the diamond industry.
The task involved consulting with the client about colours, styling, and site structure. It also involved advising on SEO, ongoing marketing efforts, social media presence and online advertising. The website needed an option for ecommerce which could be switched on and off between catalogue mode and ecommerce mode as some of their products require an in-shop consultation prior to purchase.