Pathfinders work with you to identify the who, what, when, where & why and determine a clear path forward for your brands through one end-to-end innovation journey. Strategic innovation, consumer insight, and brand strategy.
The task involved consulting with the client about colours, styling, and site structure. It also involved advising on SEO, ongoing marketing efforts, social media presence and online advertising. The website needed an option for ecommerce which could be switched on and off between catalogue mode and ecommerce mode as some of their products require an in-shop consultation prior to purchase.