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How To Put Ads On Facebook

How To Put Ads On Facebook: A Beginner’s Guide

How To Put Ads On Facebook – A beginners guide from Webmarket.ie: If you are a social media manager, you need to understand how to use Facebook Ads for your marketing. Facebook Ads can help your business to reach out socially without being too expensive.
In this blog, I’ll show you what you need to know about Facebook advertising —from the set-up of a campaign to monitoring your results.

Facebook advertising – what is it?

Facebook ads allow you as a businesses to promote advertisements or content to a specific audience, and the costs depend on the different reach and engagement your ad gets. You can choose your Facebook ads to appear in the News Feed or right column of your target audience’s Facebook account.

Facebook advertising - what is it?

Facebook advertising – what is it?

If you advertise on Facebook, you will begin to understand more about your current and potential customers. You can collect data through Facebook ads that will allow you to improve your targeting, so that you can improve the efficiency of your advertising.

Best Practices For Facebook Advertising (3 tips)

Always try to remember these three Facebook advertising tips:

  • Try to figure out your objectives before you get started.

You need to know the purpose of your Facebook Ad before you decide how much you will spend. Typically you will be trying to improve your brand awareness, conversions, video views, or something else. The actions made by your audience on the Facebook ad will cost a certain amount of money, so try to figure out your objectives before spending all your money!

  • Narrow the targeting of your audience.

There is so much data on facebook – this is key. Figure out your audience targeting to help your ad to show in places where this audience are. It’s just a pure waste of money to be targeting the wrong types of people for your ads.

  • Change up your ads on a regular basis.

If you want to avoid your target market getting bored of the same ads, then change up your ads images and headlines on a regular basis. There is a well known concept called “Ad fatigue” where people have seen your ad too much, they get bored and don’t engage any more. The way Facebook works is that the lower your clickthrough rate, the higher your cost per click – in essence they reward you for providing popular content. This will affect all aspects of your advertising campaign so watch out!

7 Steps: How To Put Ads On Facebook

These seven steps will help you to solidify your objective, do some audience targeting, create an approriate budget, and put your ad on facebook!

Step 1: Make your Facebook business page

When you make a Facebook Page, you must select the category of the Page. This is important because an appropriate category will describe the nature of your business and help people find you. Your category is displayed in your Facebook Page so that makes it one of the first things a user will see when they come and see you on Facebook.

  1. Visit facebook.com/pages/create
  2. Choose a category
  3. Click on the Get Started section and follow along 
Facebook advertising - what is involved

Facebook advertising – what is involved

Remember these things when you create your Facebook Page:

  • Fill out all your details in the page info
  • Get a nice profile and cover photo done up with correct sizes
  • Develop some strategy for updates

Step 2: How to set goals for Facebook ads

You need a strategy for Facebook Ads and one way to do this is to set S M A R T  goals—specific, measurable, actionable, relevant, and time-keyed. S M A R T  goals will help you get better return on spend.
Let’s imagine you are hosting a conference. The goal of your ads could be: to get 100 registrants in one month. Now you have a goal for your Facebook Ads and this can help you pick the best types of ads.

Step 3: Facebook Campaign Objectives

After you make a Facebook Page and set your goals for advertising, go to Facebook Ads manager and choose an objective.

facebook advertising objective

facebook advertising objective

So let’s say your goal is to get signups for a conference, the objective to choose is “Raise attendance at your event.” -obvious right? Or let’s imagine you want people to go to your blog, choose the objective, “Send people to your website.”

Step 4: Targeting the right audience and spending the right amount

facebook audience targeting

Facebook audience targeting

There’s really 3 parts to this bit:

Customize your audience

This step is very important in configuring your Facebook ads. Target your ads based on all of these things: location,  gender, age, interests, language, and behavior.
There are other options for customization, e.g. you can create a custom audience of people who already know your business, or remove the same audience so you only reach new people on Facebook. Custom audiences are created through website traffic (using a pixel) or a customer list (upload emails).

What is your budget?

Now that you have chosen a target audience, you can think about ad budget. This ad budget is going to be the maximum amount to spend. You can choose a daily budget, or a lifetime budget, where each one corresponds to the max amount per day or for entire duration of the campaign.

facebook budget

Facebook budget

What objective have you?

Clicks or impressions is the first choice. This will affect who your ad will be shown to and how you pay. Let’s take an example: you are optimizing for “Page like” objective, and you are being charged when your ad is shown to people who will be likely to like your Page.
After you have made a bid for objective, you need to pick when you want your ad to show. You can do this in the section “ad scheduling”. Choosing lifetime budget gives you the options of the different hours and days you want your ad to show.

If you set up a schedule, you can spend your budget in a clever way so that you only show your ads when your audience is likely to be online. E.g. If it’s the weekend and you think you will get a lot of wasteful clicks where people are browsing without much intent, you might want to schedule your ads not to show.

Step 5: Design the appearance of your ad

Some people think that the ad-creation is the enjoyable part of Facebook advertising. You can choose images, headlines, text, and where you want your ad placed in Facebook. There are multiple image options available and your headline text is limited to about 20 characters.

Facebook advertising - what is involved - ireland

Facebook advertising – what is involved

Try to remember that your text-copy needs to be interesting so that people will want to click. We are talking here about the headline combined with the text on the ad. About 90 characters long doesn’t give you that much scope so choose carefully.

Finally choose where you want your facebook ad to be placed. You will need to choose where it displays, there are a few options: News Feed, mobile News Feed, right column, audience network.

Facebook advertising - what is it?

Facebook advertising – what is it?

Step 6: Order Your Ads

After you’ve finished designing your ads, you can click the button “Place Order”, at the bottom right-hand corner. You will get an email from Facebook after the ad is reviewed and approved.

Facebook advertising - what is involved

Facebook advertising – what is involved

Step 7: Do some reporting on your facebook ads

OK, so you have created some Facebook Ads. Now you will want to do some reporting on how well these ads are working for you.
You can easily make a report by following these simple steps.

  1. Inside Ads Manager, just click Reports . Automatically, you will see data from a default report called “General Metrics” for your advertising campaigns.
  2. Swap around and customise the reporting metrics that you can see in the report. You can then click on the Export button export your info.


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